Spiked! is the intersection of two of my favorite things; flashy illustrations and ice cold beverages. From the very start of the project it was my goal to create an eye catching design that felt unique, while also serving as a template for future Spiked! flavors. Striking the right balance of personality and readability was a labor of love and I couldn’t be happier with the result. It also helps that the drink itself is delicious, great job Ourtown Brewing.